France Contreras is the coordinator of the Department of Organizational Communication in the company Sabritas.
We had the opportunity to have their presence in the classroom, we talked about the research project being carried out in several companies to determine how much importance they give to the communication among them.
Regardless of all the statistics obtained, what struck me most of his talk was the development of projects that she and her team have done.
told us that when they have to communicate through visual products / audiovisual, the team meets to brainstorm;despite the outcome of this is a good idea at the time to show the proposal to senior executives, the project may be rejected because the message is not properly raised. It can be somewhat complex for employees.
In this spirit, France recommends the sensitivity to handle messages, ie, it is important to raise them in a creative way for employees to have a better reception to any change in the company. Often, this creativity require the product is presented as if it were for children (striking, colorful and fun.)
Regarding this point, I wonder if you really will need to have to raise like that, I was wondering if this is an issue cultural. Maybe in other parts of the world, messages are transmitted in a more serious, more "rough."
Will there be such differences? I find this interesting hypothesis. After this talk and these comments, I am motivated to make an inquiry.
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