companies seek to project a positive image for position in their respective target audiences. One of the officials in charge of making this image is perceived is the media.
Through a press, a radio or television and even through how to respond to questions from a reporter annoying is how companies reflect the control of critical situations. He does not know how to react properly can damage your image.
And this applies not only for companies but also public figures.
In the case of television, clothing, and the answers are two fserious way that goes to the interview.
Regarding technical aspects, you should not stick well to the microphone, speak slowly and have good breath.
Dealing with journalists directly is one of the most difficult to master. In a press conference, as well as prior preparation to talk about a subject, it requires vision because you have to consider what other questions reporters might ask, well, trying to predict, prevent statements can be disastrous.
Calm must be kept at all times even when you are nervous, because non-verbal language can contradict verbal language. In addition, the reporter is also the slope of the expressions and gestures of the host toabandoned the anger that ate inside.
In conclusion, off the record
represents the bond of friendship with the journalist. That information is not said in front of the camera or recorder can not appear as part of the briefing note. Here come the informal discussions and to please not publish what you are commenting. The reporter can show accessible at this point ... but it is certainly a double-edged sword, or stored, or vent later.
Bibliography: youtube.com. (March 25, 2009). Middle
Tiempo.com - Nery Castillo in heated discussion with the press. Available in
http://www.youtube.com/watch?v=XUKommsKRis
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