NTER or outside the company.
5) The constitution of the base of the communication plan.
Moreover, the measurement of the image is one of the first elements of the audit and must distinguish in particular the resulting image expected. (...)
semiological method, also known as semiotics, "investigate all sources of signs, their meanings and translated consistency in brand names, logos, posters, architecture and seals. "(Libaert, 2006). Documentary observation is applicable in the press, because it publishes articles about the company are subject to qualitative study, whose purpose is to analyze the profile of media focus.
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